When I started my business, I thought I’d finally be free.
Free to work when I wanted, how I wanted, on what I wanted.
Instead? I found myself in a job with more complexity, more responsibility, and a whole lot less clarity.
If you’re feeling that too, you’re not alone. And this post is for you.
THE DREAM VS. THE REALITY
You want the freedom. To work on what you want, where you want, how you want.
But once you’re working on what you wanted, at home, in the way you thought it would work…
You realize you just have another job with much more complexity and a lot less clarity.
THE SKILL SET SHIFT NO ONE WARNED YOU ABOUT
It looks great on the outside, but before you started your business you only had to be good at one thing.
Now you’ve got to be good at everything.
Society trained you to be a specialist. Not a generalist.
As you get into the weeds of things, it’s hard to know what to prioritize.
WHAT SHOULD I EVEN BE LEARNING?
What’s the most important thing to learn?
You spend endless hours working on things that don’t even seem to matter when you’re done.
WHEN I HIT THIS WALL, HERE’S WHAT I DO
I’ve been there. I revisit that place at times. It’s not fun.
What do I do?
- Zoom out.
- Take a breath.
- Take a day off when I don’t think I have time to take the day off.
- Sit down.
- Go over my vision.
- Remind myself of my goals.
- Identify those tasks that move me in that direction.
YOU’RE NOT SUPPOSED TO DO IT ALL
Do I have to do it all?
No.
Can AI do some of it?
Absolutely.
Can a VA take some of it off my hands?
For sure.
THE HARSH TRUTH (AND THE SHIFT YOU NEED)
Starting your own business was the right decision. You didn’t know what you were doing, even if you thought you did.
If it were easy, everyone would do it.
Most people sit comfortably at a job letting someone else decide what they’ll be doing.
The shift?
Be a generalist. Let others be the specialists.
WELCOME TO 2025: THE ERA OF LEVERAGE
You’re fortunate. It’s 2025 and we have two things at our disposal we’ve never had before:
- A global economy
- AI
The amount of knowledge required to be a business owner these days is low.
But the amount of discipline and focus?
Ridiculously high.
THE PROBLEM WITH ENDLESS INFORMATION
Information is endless. Opinions are vast.
You can scour YouTube for hours learning one hack after another. Each one promises the business of your dreams in the next 30 days.
But…
It’s all BS.
Especially if you keep jumping from video to video.
WHAT’S ACTUALLY REQUIRED: COMMITMENT
What’s required is commitment.
- Commitment to a direction
- Commitment despite distraction
- Commitment through chaos
Get to $10k, $20k, $30k months.
Then look around.
Not before.
I BUILT A PATH FOR PEOPLE LIKE US
If you’ve been jumping from video to video… stop.
I created a path. It’s not the only one, but it works.
That’s why I started The One Hour Business.
It’s how to build a business with the least amount of effort.
I’m constantly refining the system.
I’m obsessed with creating a life of freedom, where we choose what we do and when we do it.
LET GO OF THE HOW. GRAB ONTO THE WHY.
I’ve become unattached to how it gets done.
That’s where entrepreneurs get stuck.
Want to stay broke?
Be attached to the how.
Want to be free?
Stick to the why.
- Why are you doing this for you?
- Why are you doing this for your customers?
YOUR JOB IS TO LISTEN + ADJUST
I don’t know better. Neither do you.
Our job is to:
- Listen
- See the feedback
- Adjust
- Pick up new tools that make it easier
JOIN US—AND TEST THE SYSTEM
Join us inside The One Hour Business, where ease in action is the practice.
I’m offering a 7-day free trial right now so you can get a taste of the system and the community.
Here’s your challenge:
Commit to 1 hour per day for the next 7 days.
Experience the clarity you’ve been craving.
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See you inside,
Mike Bledsoe