I didn’t walk into that room thinking it would change my life—hell, I was just hoping to learn a few tactics. What I walked out with was something I didn’t even know I needed: a new identity.

One conversation shattered how I saw myself. A single question cracked open what was possible for my business. And within four months, I was making more in a week than I used to in a month.

But that kind of shift doesn’t start in the clouds.
It starts in chaos.

Picture this: It’s late 2013. I’m drenched in sweat, halfway through coaching a CrossFit class in Memphis, music blasting, barbell slams echoing off concrete walls. Between sets, I’m checking podcast stats, managing clients, uploading videos to a YouTube channel that’s blowing up—but not bringing in a dime.

I was everywhere and nowhere at once.

Coaching in the mornings. Lifting in the afternoons. Shooting content at night. Podcasting in the cracks between.

And underneath it all, I was carrying this slow-burn anxiety that I didn’t want to admit out loud:

What if I’m working this hard… and it never actually works?

The gym paid the bills—barely.
The YouTube views were climbing—but we hadn’t cracked monetization.
I was competing as a weightlifter, trying to stay strong, look the part, and not completely burn out.

Every part of my life was “on.” And yet, I felt stuck. Tapped. Like I was moving a hundred miles an hour with no idea which direction mattered.

Then, almost by accident, I stumbled on a conference hosted by Eben Pagan.

At the time, I knew him mostly as that guy with the email funnels and a weirdly calming voice. But something about the way he approached business hit different—more psychology, less hype.

So I bought two tickets. One for me. One for my business partner, CTP.

It felt impulsive. But it also felt like relief.

Like maybe—just maybe—there was a world beyond the grind.
Beyond guessing.
Beyond duct-taping my business together with caffeine and charisma.

We didn’t know exactly what we were walking into… but deep down, I think we both hoped it would punch a hole through the fog.

Truthfully, I thought I was going to learn a few marketing tactics. Maybe figure out how to finally monetize the YouTube channel. Maybe walk away with a better plan, a funnel, a formula—something I could plug into what we were already doing.

What I didn’t expect… was to walk out of that room seeing myself—and my business—completely differently.

It wasn’t just the content. It was the container. The people in the room. The quality of conversation. The way everyone spoke like their vision actually mattered.

It was the first time I realized… I’d been treating my business like a hustle.
Not like a company.
Not like a mission.
Not like something built to last.

It started slow.

Little things. A phrase here. A mindset there.
People asking questions I’d never thought to ask.
Sharing frameworks that weren’t just clever—they were clarifying.

And then came the bigger crack.

I stopped seeing myself as a coach with a business on the side… and started seeing myself as a founder. A creator. A leader.

It wasn’t hype. It wasn’t ego. It was this quiet, unshakable recognition:
I’m meant for more than just keeping this thing afloat.
I’m here to build something that lasts. Something that frees me, not just fuels me.

And in that moment, something fundamental shifted.

I wasn’t chasing strategies anymore—I was aligning with a vision.
And I knew I couldn’t go back to the hustle-for-hustle’s-sake version of myself ever again.

When I got home, everything looked the same on the outside.
Same gym. Same team. Same YouTube channel.
But internally? Everything had changed.

I was no longer reacting—I was choosing.

And the decisions I started making reflected that.

We doubled down on the online side of the business.
We got clear on our message—what we stood for, who we were here to serve.
We stopped chasing volume and started pursuing depth.
We built systems. Offers. Clarity.

I stopped trying to do everything… and focused on the things that actually moved the needle.

And the needle moved fast.

In four months, the online business went from barely scraping together $1k a month…
to consistently bringing in $30k a month.

I’d made that kind of money before—running the gym—but it took six years to build, came with massive overhead, and required me to be everywhere at once.

This was different.

There were no 14-hour days, no physical burnout, no praying that January memberships covered December’s losses.

Just aligned offers, a clear message, and the confidence to lead like a real entrepreneur.

It felt surreal.

Because for the first time, the money wasn’t chained to my time—or my physical presence.

Even more than the revenue, it was the certainty that changed everything.

I finally knew what was working, why it was working, and where we were going.

And once you taste that kind of clarity—you can’t untaste it.

That shift—yeah, the money was great.
But what really changed was this:

For the first time, I felt free.

Free from the grind I’d glorified.
Free from being the bottleneck in my own business.
Free from the belief that hard work alone was the answer.

Because it wasn’t just about making more—it was about becoming more.

More strategic.
More intentional.
More aligned with the version of myself I always suspected was in there… but hadn’t yet met.

The kind of man who doesn’t just react to life—he builds it.

A few months later, Eben reached out and asked if I’d be open to recording a testimonial.

I was a full-body yes.

Not just because I was grateful—though I was.
Not just because I wanted to share my story—though I did.
But because something in me had shifted, and I wanted to mark that moment. To honor it.

So I jumped on Zoom. Told the truth. Shared the before-and-after.

And when we wrapped up, I paused.

That familiar mix of nerves and hunger welled up, just like it had when I bought the conference tickets.

“Do you have anything else I can join?” I asked.

Translation:
I’m not done. I’ve seen what one room can do—now I want more.

He told me about his mastermind.

The price tag? Five grand.

Not small money. But I’d already spent $7k on two seats at the event.
So I pulled the trigger again—two more seats. Ten grand total.

More than I’d ever spent on anything that wasn’t a house or a vehicle.

But this wasn’t about cost.

It was about alignment. Momentum. Saying yes to the version of me I’d just met… and wasn’t willing to lose.

It wasn’t logical.
It wasn’t planned.
But it was right.

And that yes felt like crossing a line I couldn’t uncross.

Like I’d stepped into a new frequency. One where uncertainty didn’t mean stop—it meant go.

The days leading up to that first mastermind meeting?

I was a wreck.

Excited, yes. But also pacing-the-hotel-room, imposter-syndrome-on-full-blast kind of nervous.

I kept wondering if I was in over my head.
If I was about to be exposed as the guy who got lucky once.
If maybe… I didn’t belong in that room after all.

My mind was spinning. My heart was pounding. And my palms? Sweaty as hell.

Walking into that room felt like stepping onto another planet.
It was filled with entrepreneurs who’d been in the game longer than me—real “OGs” of the online business world.

I looked around and thought: “What the hell am I doing here?”

We broke out into small groups.

No spotlight. No guru on a pedestal. Just real entrepreneurs, getting real about what was working, what wasn’t, and what they were wrestling with in their businesses.

And then it happened.

Dean Jackson—yeah, that Dean Jackson, the legend himself—looked straight at me and asked for my advice on YouTube.

For a second, I thought he was talking to someone else.
But no—he wanted my input. My perspective.

And something clicked.

I wasn’t the scrappy gym owner trying to keep up anymore. I was a peer. I was valuable. I belonged.

It was surreal—and yet it felt… true.
Like something I’d known deep down, but never let myself believe until that moment.

Over the next two days, that belief got stronger. Clearer. More embodied.

The old identity—the one held together by hustle, doubt, and “maybe someday”—started to dissolve.

And what took its place was someone new:
A capable, strategic entrepreneur.

By the end of that first year in the mastermind, the business had taken another leap.

From $30k months to over $100k months.

It wasn’t luck. It wasn’t timing.
It was clarity. Focus. Aligned execution.

And once again—it started in the room.

Because once I stepped into that version of myself… the world responded.

Within a year, my phone was lighting up constantly.
DMs. Emails. Texts from other entrepreneurs asking what the hell I was doing, and how they could do it too.

It wasn’t just the revenue.
It was the clarity. The alignment. The momentum.

People could feel it—and they wanted in.

That’s when I realized:
I wasn’t the only one who’d been lost in the fog.
I wasn’t the only one building from burnout, chasing freedom but living in a cage.

There were others—high-level entrepreneurs—who were hungry for more than tactics. They were craving real transformation.

And I knew I could help.

Not by teaching from a pedestal.
But by creating a room like the one that changed everything for me.

So I built my own mastermind.

But I didn’t just replicate what I’d seen—I redesigned it from the ground up.

Eben’s mastermind had been powerful, no doubt. But meeting only a few times a year left huge gaps in momentum.
Too much space. Too much drift. Not enough connection to sustain the clarity.

I knew I needed more rhythm. More realness. More reps.

So I structured mine around regular, consistent connection.
We met online—bi-weekly—before Zoom was cool. Before it was normal. Before the world caught up.

Because I didn’t want to just teach—I wanted to create a room.

A room where entrepreneurs didn’t just get smarter… they got sharper.
Where they didn’t just share wins… they shared wisdom.
Where no one had to carry the weight alone anymore.

It wasn’t about information. It was about transformation—through aligned community.

And that structure?
That container?
It became the heartbeat of everything I do now.

Most masterminds? Let’s be honest.

They’re either glorified group coaching programs—one person talking, everyone else pretending to take notes…
Or they’re ultra-exclusive echo chambers that meet once a quarter and leave you feeling more isolated than inspired.

Neither model creates real momentum.

They don’t solve the actual problem:
That most successful entrepreneurs are still stuck in rooms where they’re the smartest, the most committed, or the most aware—and that’s a lonely place to grow from.

What we need isn’t more content. We need more clarity.
Not more tools. More mirrors.
Not just community. Aligned community.

That’s why my mastermind exists.
It’s built for high-level entrepreneurs who are ready to evolve—not just their business, but their identity.

We meet twice a month.
We go deep.
And every single time, people walk away with what they came for—clarity, connection, and the kind of insight that makes things click.

Sometimes it’s subtle.
Sometimes it’s seismic.

But every time… something shifts.

If you’re a high-performing entrepreneur who’s done “successful”…
But you know there’s another level—and it’s not about working harder…

If you’re tired of being the one with all the answers,
And hungry to be in a room where your edges get sharpened…

Then maybe it’s time to step into a different kind of room.

One where the people around you challenge you as much as they support you.
Where the conversations cut deeper than tactics.
And where every session leaves you clearer, lighter, and more aligned with what you’re actually here to build.

That’s what this mastermind is.
It’s not for everyone. It’s not meant to be.

But for the right person? It will change everything.

Just like it did for me.

P.S. That first mastermind didn’t just take me from chaos to clarity.

Within a year of joining, our business jumped from $30k months to over $100k months.

Not because of hacks or hustle.
Because I finally stepped into the right room—and stopped trying to figure it all out alone.

If that kind of leap speaks to you… maybe it’s time for your room.
Click here to learn more about the mastermind or shoot me a DM.

You’ll know if it’s time.