Are you working your tail off but still feel like you’re broke? You’re not alone.

Most entrepreneurs work longer hours than people with jobs, and make less.

Why do we do it?

Naive optimism. A blessing and a curse.

So, let’s leverage that optimism, and get rid of that pesky naivety.

Right now, you may believe that growing a business requires 12-hour days, endless hustle, and giving up your personal life. I used to believe that too… until I discovered a few simple shifts that changed everything.

What if you could build a thriving business in just one hour a day? Sounds like BS, right?

Imagine having more time, more money, and more freedom to do what you love – all by focusing on your One Hour Business.

A Subconscious Story is Generating Your Reality

Ever since I was a little kid, people worked all day long. My dad would disappear in the morning and come home at night tired and dirty. He was my hero and I wanted to be just like him.

Even though I was homeschooled, we were expected to do our chores and be sitting at the kitchen table to do our school work at 8am. If I did it too quickly, I would be given more to do. Filling my day with undesirable tasks.

There was a feeling of being rushed from the very moment I woke up.

If you went to school, the program was even deeper. Get on the bus, sometimes before dawn. Get in class. Spend hours staying busy until the afternoon, then extracurriculars.

Parents and teachers told you: Get good grades and you’ll be successful. How did you get good grades? You followed the rules, didn’t get too creative and answered the questions “right”.

My first job. No matter how ridiculous the tasks, they had to be done. Being paid by the hour, I stayed busy yet again.

I joined the navy. No matter what, we were going to be where we were for as long as we were told to be there. If you didn’t look busy you’d be given stupid work. So we peddled our way along.

This may sound familiar. From age 5-25 I had been trained to stay busy from the moment I woke up. Feeling a sense of urgency, a need to be busy.

What do you think happens when the most formative years of your life is lived this way?

That’s right, the pattern will continue. And to break free of the pattern of “busy” it takes consistent and conscious effort.

It also requires new teachers and peers. Because the one’s you had, demonstrated a way of being that you’re still stuck in.

To change, you require to be around people who are doing it different. To calm your nervous system so you can see a new way.

I didn’t learn to chill and leverage until I was in my mid-30s. And once I did, I became even more effective.

In this article I am going to reveal the 3 secrets I wish I knew from day one to build a One Hour Business. It would have saved me a lot of pain and suffering.

These are the same strategies I use to run my business in a fraction of the time I used to.

Ready to trade the hustle and grind for the chill and leverage?

The 80/20 Power-Up: Ditch the Hamster Wheel

Most of what you’re doing is a complete waste of time.

Don’t feel bad. It’s a Universal Law that appears in nature, historical patterns, and economic distributions.

Vilfredo Pareto uncovered the concept regarding economics, land ownership, and agricultural output. Later, other researchers saw that it was also true amongst many other things in the universe. Below are some examples:

Nature:

• The Vital Few and the Trivial Many: In agriculture, 20% of the crops yield 80% of the harvest.
• Predators and Prey: A small percentage of predators (e.g., lions, sharks) are responsible for the majority of prey killed.

History:

• Wars & Conflicts: A handful of leaders, events, or battles dictate the course of history. For example, a few key battles (e.g., Normandy, Stalingrad) determined WWII’s outcome.
• Innovation & Invention: A small number of inventors (Edison, Tesla, Einstein, Musk, Jobs) have contributed to the majority of world-changing ideas.
• Influence: Throughout history, the top 20% of leaders shaped 80% of societal change.

Economics

• Wealth Distribution: The richest 20% of people control 80% of the world’s wealth (this holds true in nearly every economy).
• Stock Market: 20% of stocks generate 80% of market gains (think FAANG stocks: Facebook, Apple, Amazon, Netflix, Google).
• Customer Revenue: In most businesses, 20% of customers generate 80% of profits.

If you never become aware of this concept and apply it to every area of your life, you’ll continue to waste most of your time. But if we harness the principle and make conscious changes we can continually rank as high as we want on the ladder of impact.

Here are some places entrepreneurs should be applying this principle:

Marketing & Sales

• 20% of marketing strategies bring in 80% of leads (e.g., a high-performing ad, SEO, or email funnel).
• 20% of customers generate 80% of revenue. Focus on repeat buyers and high-ticket clients instead of chasing one-off sales.
• 20% of products bring in 80% of sales → Identify best-sellers and double down.

Example: An online coach realizes that one webinar outperforms everything else. Instead of running 10 different ads, they focus on scaling that single winning webinar.

Time Management & Productivity

• 20% of tasks create 80% of impact → Focus on high-leverage activities like sales, content, and networking.
• 80% of emails, meetings, and minor tasks are distractions. Automate or delegate them (AI is getting better at this all the time).
• 20% of learning yields 80% of skills. Instead of taking 100 courses, master one game-changing skill (e.g., sales, copywriting, negotiation).

Example: A freelancer realizes that their highest-paying clients come from referrals. Instead of cold pitching daily, they set up a referral system and automate outreach.

Customer & Service Optimization

• 80% of customer complaints come from 20% of customers. Fire the difficult ones.
• 20% of customers buy 80% of your products. Reward them with VIP treatment and exclusive deals.
• 20% of marketing messages drive 80% of conversions. Identify and repeat those winning angles.

Example: An e-commerce store sees that one product gets 80% of reviews and repeat purchases. Instead of launching new products, they create bundles, upsells, and premium versions of the bestseller.

Business Growth & Scaling

• 20% of employees drive 80% of results. Pay them well.
• 20% of partnerships lead to 80% of opportunities. Nurture them.
• 20% of marketing channels bring 80% of customers. Scale those.

Example: A software startup realizes that content marketing brings in 80% of sign-ups, while social media ads flop. Instead of wasting money on ads, they triple their blog and YouTube efforts.

Ruthless Focus = Exponential Growth

Cut the crap and focus on what actually moves the needle. I’m talking real impact on your One Hour Business.

Entrepreneurs who master the 80/20 principle work less, earn more, and reduce stress. The key is identifying the 20% of actions that drive 80% of impact—and cutting out the rest.

What are the activities that drive the most impact in your One Hour Business?

The Power-Hour Plan: Your 3-Step System for Exponential Growth

“If I had 5 minutes to chop down a tree, I’d spend the first 3 sharpening my axe.” – Unknown Lumberjack (Lincoln quote is a hoax).

Each week I spend an hour ensuring that I am focused on the most impactful tasks every single day that week. I look at my email open rates, traffic to landing pages, and other analytics. This tells me what’s been creating the best results and where I can double down my efforts. I’m sharpening my axe.

Each morning I sharpen my mind and body with hydration, movement, breath, and meditation.

I then sit down to work. I don’t think about what I am going to do first. Because I already know that the very first hour of my work is dedicated to the single most impactful task that I chose in that hour at the beginning of the week.

It’s only after my “Power-Hour” that I allow my mind to take in new information about what else needs to happen that day. That’s when I check texts, emails, and talk to clients.

I typically start work at 9am and can knock off by 2pm and feel totally accomplished. I could do less, but I enjoy what I do. That’s success.

Step 1: Focus on High-Impact Tasks:

What’s the ONE thing you can do in the first hour that will change everything?

• write a sales letter
• create a lead magnet
• reach out to potential customers
• write an email sequence
• refine your offer
• implement a new AI Agent
• optimize your YouTube channel

These tasks typically fall in the “working on” you business category. Whereas, “working in” your business tasks are the things that keep you afloat.

A true business owner’s job is to spend as little time in the business, and maximize being “on” your One Hour Business.

If you don’t do this, you just gave yourself a job and the sense of freedom you desire will remain elusive.

So, identify the most impactful tasks you can do in your business right now and commit to spending the first hour of your day on it.

Step 2: Automate, Delegate, & Scale:

Make your business run itself (while you focus on the important stuff) in your One Hour Business.

It’s 2025. We’re experiencing exponential growth in the world of technology. That is, our human mind cannot comprehend the speed at which advancements are happening.

I regularly meet with clients who cannot fathom what they can stop doing in the business.

I met with one of my clients a few months ago and asked her to make a list of everything that she was doing in the business so we could setup systems to automate them. The list she produced the next week was way too small. I said, “is that it?”. She responded “that’s all I could think of”. I asked “are you doing things outside of that?”, her response “of course”.

Why didn’t she make the whole list? She couldn’t comprehend that I would be able to automate much of what she was doing day to day. She had no idea what’s possible. So her mind didn’t even allow her to make the list we actually needed.

Back to the drawing board she went. She came back with every single thing happening in the business. We automated over 90% of what was happening manually. Freeing up her schedule so she could coach more clients and be more prepared for the retreats she hosts.

What happed to the other 10%? There’s a virtual assistant being paid less than $15 an hour to do small things here and there. That assistant only needs to work a few hours a week.

What happens now when Elizabeth doesn’t have coaching clients? The business no longer relies solely on her to operate.

She gets to focus on growth. A new world opens up. Less “work”. More flexibility. More profit.

Can you identify one task you can automate or outsource this week?

Step 3: The Offer (The Stack Method):

Give insane value at a price that makes it a no-brainer. Your customers should feel like you’re overdelivering every step of the way. From social media post, to the lead magnet, email sequence, core product, and your profit maximizer.

The list of features and benefits you stack in your offer will ensure that there’s something in there that they’ve been looking for.

That’s what the One Hour Business is all about. I could meet with clients one on one all day, but I know we’ll all be better off by leveraging blueprints, tools, custom GPTs, courses, and group calls.

Give them what they know they want, then give them things they didn’t know was possible.

What results have you been looking for within your own business? You can achieve them without the overwhelm and frustration.

Join us at the One Hour Business and start building your dream business with us today.